Professional anti-virus software for mobile phone viruses such difficult business profits? – Anti-vi   by hi joiney

recently, two reports on the virus caused the industry’s attention. sept. 10, according to “guangzhou daily” reported that mr. ho’s phone because of the public with a virus, mad text messaging, resulting in numbers being stopped and generates nearly thousand . in the september 3, anti- maker trend micro greater china president zhang weiqin in an interview with “guangzhou daily” interview shique said, “we do mobile anti-virus probably did 8 years, and now no earn a dime. ” side of the cell phone viruses spread, users suffered heavy losses; the other side of the anti- vendor in the market hard going against viruses. this hidden problem which deserve our consideration. people unhappy viruses associated with s and the internet popularity of virus began to spread. virus may sms, mms, email, website, and tone download , etc. and spread. viruses can cause the user information stolen, data is deleted, the local network communication paralysis, may even damage sim card phone chips and other hardware. compared with computer viruses, mobile viruses harmful. once infected with the virus s, ranging from not function properly, resulting in the phone program failure, loss of data; important not to let cell phone operating system crashes. the phone system collapse, the individual is on the phone to reinstall the operating system, which means basically scrapped the whole phone. viruses or even maliciously “help” users “sms payment,” such as fees and charges order business, selling indiscriminately opened indiscriminate cell phone to buy shares of stocks the user, there may have been opened on the allocation of payments in cash?? these have a direct threatened the economic security of the user. although the virus which is dangerous, but many users quedui little is known about the virus. shenzhen heng wave value-added services of technical experts kk, au-kun said: “many users do not know the danger of mobile viruses, while the market at present available for download more than 8000 kinds of software inside the firewall for the virus, very few types of software also , huge potential risks. ” mobile anti- vendors in an awkward position as cell phone virus outbreak, many anti- vendors have entered the market. rising, jiangmin, such as integrated anti- vendor, and such a professional network qin anti-virus vendors have been in the “happy valley enclosure.” but the anti- vendors have anti- in the market experienced the embarrassment. first of all, technically, mobile anti-virus technology significantly behind the computer anti-virus technology. to ensure the safety of s than to ensure that computer security is more important, but s due to design features of the hardware configuration and operating system constraints, so not suitable for running on s designed for computer anti-. many anti- makers, computer anti, hopes to “transform”, then use the phone, but the process results in the actual use and poor. second, the operating system is different and numerous models of anti- developers face a big problem. popular mobile operating systems are symbian, windowsmobile, linux, etc. there are also some smaller market share, operating system, manufacturers even more over-abundance. therefore, the mobile anti- vendors have developed for all major operating systems and different models of anti-, research and development costs increased significantly. again, mobile anti- is also a lack of mature profit model. iresearch consulting’s report predicts that, with the terminal software development, mobile antivirus market will be a gold mine, but the gold has been slow coming. anti- from a computer point of view, the major brands of anti-, to spare no effort in product marketing, free trial, bundled free of charge, limited by free and other “free” way to promote their growing popularity. kingsoft co., ltd. is responsible for projects related to virus that mobile anti- vendor should provide free services for six months to a year to develop the market. but the anti- market is still in its infancy, far less sophisticated computer anti- market. if now complete, “copy” computer anti-, free marketing model does not seem feasible. bright future profit model, but problems to be solved although the mobile anti- vendor for the time being faced with operational difficulties, but the hidden cell phone anti- market big business can not be ignored. according to juniper research’s data, along with smart phones, 3g phones spread, between 2008 and 2009, mobile protection software will form the system, by 2011, global industry chain value of the security market will reach 5 billion u.s. dollars. 1 to prevent virus, anti-spam, anti-spyware software as the leading mobile security market will be formed. the field of mobile security will become the industry in the development of a new turning point. ccid consulting, the next anti-virus software, intrusion detection, firewall and other computer security modules will be ported to mobile phones.

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